When Layce of Cates Custom Hat Company first told me that her style was “Rustic Chic” I knew we were going to be a great fit. Throughout the branding & web design process we had tons of fun creating the design elements, choosing fonts, and color stories that would eventually become the Cates Custom Hats Brand.
Cates Custom Hats is a family owned business that’s been around for over 3 generations! How cool is it that I got to be the one to bring it online?
A few months later, Layce contacted me about designing a newsletter for some potential buyers. Obviously I jumped at the opportunity to work with this amazing brand again! We focused on modern typography, hints of metallics, and beautiful soft blues. Now, she could have just sent these amazing photos, but I think adding these design elements really conveys to her customers that her brand is a serious force to be reckoned with in the industry. Often times, it’s those special touches and recognizable, cohesive branding that grabs your customers’ attention, and keeps them coming back for more.
I especially love the first part of her text:
“Thank you for considering me and trusting me in doing what I love to do.”
I think the same sentiment goes to you Layce! Thanks so much for making me a part of your branding process, I’ve loved every step and hope we get to work together again soon!